The SEO Process
Take a walk with me and i'll show you just how search engine optimisation works.
The first step is to look at your website, your competitors websites, your current rankings and your industry to find out just what's going on and how we can improve things.
Next we have to find the keywords that people are already using to search for your products or services along with the amount of searches they generate each month.
At this point we collate all our findings and create an SEO analysis report that we can sit down with and discuss at our next meeting. This will form our basic SEO blueprint.
Once the plan is finalised we will create the content required to make your web pages more relevant to the keywords we will be targeting in your campaign.
If we believe particular terms will be harder to target than other we may decide to create specific landing pages for your website. These will be optimised for those keywords.
The structure and layout of your website may or may not be hindering the way the search engines see your website. We ensure your website has the best chance of success.
As soon as all the on page work has been completed we will start to develop your link building campaign. Links are classed as votes for your website and are very important in the success of your campaign.
Web analytics will provide us with the all-important data about just how well your SEO campaign is performing as well as show us where it can be improved. We will report to you on a monthly basis with an SEO report.
Rinse & Repeat
Month by month we will continue to optimise your website and build the links required to achieve a high search engine position. It takes time but the wait is worth it.
As you start to rank higher on the search engines and your sales/enquiries start to increase, so will your smile as you see the improvements in ROI.
Effective SEO services
As you can see, when it comes to SEO services there's a lot to think about and this is only an overview of the SEO process. However, as the SEO process starts to work and you begin to receive a regular stream of traffic to your website, you'll really see the benefits. More visitors mean more sales or enquiries and that's what every business needs.
An integrated approach
The benefits of professional SEO services can be enhanced even more if we take an integrated approach. Conversion rate optimisation, data capture, and email marketing can enhance the customer experience and provide more opportunities to engage with them. To find out how I can help to increase your traffic and your revenue please give me a call.
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