Now we're getting to the good stuff.
Your website is the online department of your business so it's madness to neglect it. When it comes to website design we must think about who your target audience is and what you want your customers to do once they find it. Understanding who your customers are helps in achieving your goals so before coming up with a website design we need to talk about them, your customers. Developing a customer avatar right from the start of your project will help us to understand if what we are designing will appeal to your target audience.
Once we've had our initial consultation and I know more about your business, your customers and the type of website you need, I'll sit down and develop your website design proposal.
Now this isn't a huge 20 page specification document but it will explain exactly what you'll get for your money and what you can expect from me as your designer.
We'll sit down and have another meeting to agree the terms of the proposal and then we're off. I'll come up with a design concept based on our conversations and once it's been approved I'll take off my design hat and put on my development hat to craft your new design in to a working website.
As soon as everything has been tested to W3C standards and you're happy with the way everything works, your website will releases in to the public domain.
Our discussions will reveal the type of website you need for your business. There are various tyoes as follows.
Content Management System (CMS)
If you need to have total control over the content of your website you may need a content management system. This will allow you to add and remove content whenever you need to without the need to give me a ring and ask me to change it.
If you're looking for a simple brochure type website where the content may stay the same and only require simple updates then I can cater for that also.
If you want to sell your products on the internet you will require an ecommerce website solution. These types of websites are effectively a content management system with the addition of a payment processor and enhanced security. There are many open source ecommerce website systems on the market and we can discuss your options to choose the best fit for your business.
The design of your ecommerce website will be analysed in great detail. Consumers expect to be inspired so we need to work together to ensure your ecommerce website does the right job.
If you need an ecommerce solution it will be worth talking about how you will promote your website. I can tailor a solution that includes the design and development of your website, email marketing, conversion rate optimisation and on-going digital marketing. For more information please get in touch.