A photo of people having a business meeting and a link building logo on top of the image, representing how link detoxing is as important as link building.

Why link detoxing is as important as link building?

We all like to drink and eat; our body is used to it. However, many people like to eat junk food, drink sodas, and intake substances harmful to their bodies. When that happens, we need to detox. Well, it is the same with a website. When you start building it, you keep adding a bunch of stuff, like links, pages, different elements, and so on. If you are not careful, the very things you put on your website will actually do more harm than good. That is especially true for links. Link detoxing is as important as link building; let’s see why!

Bad links are harmful to your website

One of the top SEO tips to rank higher on Google is to use quality backlinks. That is something that Google values the most. However, just like how good backlinks can help you make your website more visible, bad links will quickly destroy your ranking.

Detox your website now!

Let’s talk about link detoxing for a moment. Like the word suggests, link detoxing is a process when you locate bad links on your website, replace them with good links, or remove them. Link detoxing is as important as link building because it teaches you how to make fewer mistakes.

What is a bad link?

In simple words, a bad link is a link that Google treats as untrustworthy and of low quality. There are many different factors when categorizing bad links:

  • the lack of domain authority;
  • acquiring links by buying them;
  • over-optimized links;
  • links without any context or relevancy to the topic;

If your website has links that belong to any of these categories, you should be seriously worried. Start weeding out bad links as soon as possible.

How domain authority affects the quality of a link?

Google puts a lot of trust into links with strong domain authority. That is how it recognizes if a link leads to a verified and trustworthy source of information or if it leads towards a shady website. This metric is calculated using a plethora of different factors, including the external links of a website and root domains, among others.

A list of valuable elements of finding domain names placed next to a laptop and a pen.
Carefully inspect every domain of a link you have on your website.

With that in mind, you should remove any bad links with low-quality domain authority to boost the SEO rankings on your website.

Buying links

If there is one thing where Google firmly takes a stance, that is buying links. Paid links became popular a long time ago, and this approach is an efficient strategy to quickly get a lot of backlinks leading towards your website. However, Google treats this approach as a manipulative scheme in order to boost your rankings. It clearly violates Google’s Webmaster Guidelines, and you should stay away from it.

Link building is not a process that happens overnight, have that in mind. If Google notices a spike of links in a short period, or if a website has an increase in external links over internal ones, that raises a serious red flag.

Link exchange

Link exchange or non-editorial links are other forms of bad link building. Cross-linking, or “you give a link to me, and I will give one back to you”, is not a bad thing, but only if used with care. However, using this approach simply for the sake of increasing the number of links is a bad practice.

A person drawing a chart of essential SEO elements with a red marker.
Link exchange is not a good strategy to acquire quality backlinks.

Optimized anchors are good; over-optimized anchors are bad!

We all know that anchor optimization plays a crucial part in boosting your SEO rankings. By adding keywords, we are affecting the quality of links and pages on our website. However, that does not mean we should be spamming anchors with keywords. If you attempt to use keywords to manipulate the rankings, that is also a black-hat tactic. Doing it a couple of times is fine, but know the limits.

Remember that Google values those links that use your brand name, website URL, or a variation. When linking anchors, it is better to link to a company name than to a random phrase in a sentence.

A bad link is a link out of context or with no relevance to the page

To explain this simply and straightforwardly, adding a link towards a website that sells car parts to an article about kittens is an example of a link that is entirely out of context. While it is true that kittens go well with almost any topic, this is not the kind of relevance you should be looking for. It is just another scenario of “adding a link for the sake of linking”.

A tower of Jenga blocks on a table.
Link building is like building a Jenga tower. One wrong move, and everything collapses.

The idea behind adding a link to a page is to improve the customer journey and add value to your content. You have to do it in such a way that it attracts attention and slowly builds your customer base, increasing website traffic. If you try to do it the other way around and try to increase your website traffic by force using a bunch of irrelevant links, this strategy will backfire at one point. Remember, there is a wrong way and a right way to work on this. Make sure always to build natural backlinks.

Yes, link detoxing is as important as link building! Do it today!

Now that we understand that link detoxing is as important as link building, it is crucial to stop wasting your time. Clean up your website today. The best way to track bad backlinks is to use a variety of tools at your disposal. There is an array of apps and software used to inspect the quality of links. Furthermore, you should re-check the domain authority of the backlinks you already have. Google changes its DA algorithm all the time. Domain authority drops all the time, so something considered a strong DA a few months ago could now be below the desirable value. You should always stick to websites with a 35+ DA. Lots of luck in making your website better!

Let’s see why link detoxing is as important as link building. Improve your website ranking today by following these useful tips!