WordPress SEO checklist – boost SEO rankings on your website
WordPress is a go-to platform for many business owners because it is incredibly SEO-friendly. Of course, opting for this platform to launch your website doesn’t automatically mean you will rank among the top search results of different search engines. You still have to understand and implement various strategies to boost SEO rankings on your website. One of the primary advantages of the WordPress platform is that you will be able to do this effortlessly. You only need our WordPress SEO checklist, and you will be on your way to improving your rankings in no time.
Why is SEO important?
If you want to boost traffic on your website, good SEO is vital. Search engines will read and understand your content easily if you do it well, which can improve your ranking. Good SEO will increase your chances of appearing on the first page of Google. This is critical for your business’s success because you will undoubtedly have trouble remembering when the last time you checked out the second page of Google, or any other search result, was.
Although there is no one-size-fits-all solution that will magically transport your website to the top, you can do a lot to increase your chances. One aspect of SEO includes essential site maintenance. However, there are other strategies that will require you to mind every single aspect of all your website pages, titles, and posts. Luckily, WordPress SEO is not at all complicated if you invest a bit of effort.
Tips to boost SEO rankings on your website
It’s essential to build a solid foundation that you will build upon as you improve your SEO skills and website ranking. If the base has been done well, building on top of it will be much more straightforward.
Choose a reliable hosting provider
The website speed, uptime, and security are the key reasons to choose a reliable hosting provider. Site speed will directly impact your SEO performance, and uptime and security issues will affect website quality. Therefore, don’t go for the cheapest option because it will prove costly in the long run.
Choose an SEO-friendly WordPress theme
There are numerous free themes available and premium ones you can choose from. However, you must pick carefully so you don’t end up with one that will hold you back. This is where you can see how web design and SEO work together. Therefore, to ensure you have made the right decision, before you install the theme you like, run it through Google’s web.dev tool. It will give you valuable insights into possible SEO and performance issues.
Install a free WordPress SEO plugin
It’s necessary to install an SEO plugin before you even begin optimizing your website. Yoast SEO is highly recommended, for example. But remember that a plugin will not optimize your website. It will just provide great help for you to adhere
Secure your website with SSL
Google will reward your website if it has an SSL certificate by ranking it higher. It may even penalize it if it doesn’t.
Organize your website clearly
Your site organization will have a significant impact on your SEO. Generally, you need a homepage with a well-organized menu. Moreover, you should have a set of categories that will make navigating through the site by topics easier. And you will need clearly organized static pages and posts.
Check visibility settings
There is an option to stop search engines from indexing your website, which means it won’t rank. This option is typically used while the site is under construction or while the content is incomplete. It’s surprising how often this option is on even after the launch.
Use SEO-friendly permalinks
By default, WordPress will use a numeric URL structure for your posts and pages. But, if you set permalinks to be based on your post or page names, it will do more for your SEO because it will signal what the page is about.
Write good meta descriptions
When you search for something, the result will usually show a short snippet under the site title describing what the result will contain and what you can expect to find on a specific page or website. Google can create it automatically, but it’s always better for you to write your own.
Submit your XML Sitemap
XML Sitemap is a map written in a format that makes it easy for Google to find all the important pages on your website. If you have Yoast installed, the XML Sitemap should have been created automatically.
Set preferred domain
It is not important whether you decide to use https://… .com or https://www. … .com. However, it is necessary to ensure your site can be accessed on just one of these because Google considers them different URLs. Then, the other version will be redirected to your preferred domain.
Pages and posts optimization
After you have completed the foundation, you can go on to optimize all your content. This will make all the difference in your ranking:
- Optimize posts for keywords. Perform a keyword search to know which ones to use strategically in your posts. They are crucial for SEO.
- Use headings and subheadings correctly. Only use one H1 to signal what the focus of your page is. All the others should be H2, H3, and H4.
- Avoid duplicate content. Don’t use the same keywords or the same topics on multiple pages.
- Add internal and external links. Internal links lead to other content on your website, while external links lead to other websites. Use them when it makes sense, and use descriptive anchor text. Also, SEO experts say that internal links are preferred, so limit external ones by using the no-follow tag.
- Create media-rich content. Content with at least one image will often rank better. It is also more engaging.
- Optimize images as well. Add alt text to images. They both help visually-impaired visitors and provide context and description to search engines.
Hopefully, this WordPress SEO checklist will help you in your efforts to boost SEO rankings on your website. Admittedly, it may seem a lot at first. Still, given that WordPress is one of the most SEO-friendly and the most user-friendly platforms, with a little bit of practice and a few useful plugins, you will quickly implement this entire set of SEO tactics. And if you still find yourself struggling, consider consulting with wpfullcare.com. The beginning may be a bit challenging, but we are confident that with the right help and advice, you will quickly master SEO techniques. Good luck with optimizing!